DIGITAL MARKETING OFFICER
Full Time
January 29, 2025
Blantyre, Malawi
February 10, 2025

Company: Malawi Posts Corporation

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Overview

An exciting opportunity has arisen in Malawi Posts Corporation to fill the following vacancies:

Position: Digital Marketing Officer (M8)
Reporting to : Marketing Manager
Location: Head Office (Blantyre)

As a Digital Marketing Officer, you will oversee and enhance the brandโ€™s online presence, ensuring alignment with the organizationโ€™s marketing objectives. You will develop and execute digital strategies to drive customer engagement, increase visibility, and achieve business goals.

Duties and Responsibilities

  • Developing and executing the organizationโ€™s annual digital marketing plan.
  • Designing innovative digital marketing campaigns aligned with the organizationโ€™s overall marketing strategy.
  • Creating engaging digital content to boost customer engagement and brand loyaity.
  • Establishing and implementing a social media policy and framework for the organization.
  • Managing and moderating all social media platforms, including Twitter, Instagram, Facebook, and other digital channels, ensuring consistent messaging.
  • Keeping the organizationโ€™s website updated with fresh, relevant content.
  • Producing regular digital performance dashboards for the Head of Marketing Communication.
  • Measuring and reporting the performance of all digital marketing campaigns, assessing them against set ROl and KP| goals.
  • Identifying digital trends and insights, optimizing marketing spend and performance accordingly.
  • Brainstorming new and creative strategies to achieve growth through digital marketing initiatives
  • Evaluating the end-to-end customer experience across multiple channels and touchpoints using strong analytical skills.

Qualifications and Experience

  • Bachelorโ€™s degree in Marketing or a related field.
  • A minimum of two yearsโ€™ experience in digital communication.
  • Strong communication, problem-solving, and analytical skills.
  • Data-driven mindset with the ability to interpret and utilize data for decision-making.
  • Up-to-date knowledge of the latest trends and best practices in online marketing and performance measurement.

Applications with a Curriculum Vitae and copies of certificates should be forwarded to:

The Deputy Director Administration and Human Resource
Malawi Posts Corporation,
P. O. Box 602,
BLANTYRE

The closing date for receiving applications is 10th February, 2025. Only short-listed applicants will be contacted for interview.