SALES AND MARKETING OFFICER
Full Time
October 21, 2024
Lilongwe, Malawi
November 4, 2024

Company: Simama Hotel

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Overview

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Job Title: Sales and Marketing Officer

Location: Lilongwe

Job Type: Full-time

Simama Hotel is a premier destination offering exceptional hospitality and services.

We pride ourselves on creating memorable experiences for our guests while maintaining the highest standards of quality and comfort. We are looking for a dynamic and driven Sales and Marketing Officer to join our team and help elevate our brand presence in the competitive hospitality market.

Job Summary:

The Sales and Marketing Officer will be responsible for developing andย executingย effective sales and marketing strategies to promote the hotelโ€™s services, increase occupancy, and enhance revenue. This role requires a creative thinker with excellent communication skills, a passion for the hospitality industry, and a proven track record in sales and marketing.

Key Responsibilities:

1. Sales Strategy Development:

  • Develop and implement comprehensive sales and marketing strategies to meet and exceed revenue targets.
  • Identify and pursue new business opportunities to increase occupancy rates and revenue.

2. Market Research:

  • Conduct market research to understand industry trends, customer preferences, and competitive positioning.
  • Analyze data and provide actionable insights to inform marketing strategies.

3. Brand Management:

  • Enhance brand awareness throughย effectiveย marketing campaigns and promotional activities.
  • Collaborate with design and creative teams to produce marketing materials, including brochures, flyers, and digital content.

4. Digital Marketing:

  • Manage the hotelโ€™s online presence,ย includingย social media platforms, website content, and email marketing campaigns.
  • Optimize the hotelโ€™s online listings and partnerships with travel agencies and booking platforms.

5. Client Relationship Management:

  • Build and maintain strong relationships with corporate clients, travel agents, and event planners.
  • Attend networking eventsย and trade shows to promote the hotel and establish new connections.

6. Sales Reporting:

  • Prepare regularย reports onย salesย performance, market trends, and customer feedback.
  • Monitor and analyze the effectiveness of sales and marketing initiatives.

7. Collaboration:

  • Work closely with the hotel management team to ensure alignment of sales strategies with overall business objectives.
  • Collaborate with the events and catering teams to promote venue offerings for weddings, conferences, and other events.

Qualifications:

Education:

Bachelorโ€™s Degree in Marketing or any related field.

Experience:

  • Minimum of 3-5 years of experience in sales and marketing, preferably within the hospitality or tourism industry.
  • Proven track record of achieving sales targets and driving revenue growth.

Skills:

  • Strong understanding of digital marketing strategies and tools.
  • Excellent verbal and written communication skills.
  • Ability to analyze data and generate actionable insights.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.

Personal Attributes:

  • Highly motivated and results-oriented
  • Creative thinker with a passion for hospitality.
  • Exceptional interpersonal skills and a team player.
  • Ability to work independently and as part of a team.

What We Offer:

  • Competitive salary and performance-based incentives..
  • A dynamic and supportive work environment.

 

How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience to Aaron@simamatpt.com by 4th November, 2024. Please include โ€œSales and Marketing Officer Applicationโ€ in the subject line.

Simama Hotel is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.